kff launches ethical product ranges

It’s official – fairtrade is uber trendy – and its popularity has never been greater, according to a report which states that total UK fairtrade sales are currently valued at £200 million.¹

To help operators tap into the interest in fairtrade, kff, the leading independent foodservice supplier in the South East, has launched a range of ethical products.

Offering products displaying the fairtrade symbol ensures that producers and their communities benefit from a fair price for their goods. And now that one in two adults in the UK recognise the Faritrade symbol and understand what it means,² operators can easily appeal to the consumer’s increasing green conscience.

Perfect for impulse snack opportunities is a new range of individually wrapped fairtrade organic flapjacks and cereal bars. Whether it’s replacing breakfast, a skipped meal or for afternoon tea, these healthy snacking options are perfect for all day catering and vending, and therefore represent an excellent profit opportunity.

The range comprises: Traditional Butter Flapjack, Apple & Sultana Flapjack, Low Fat Fruity Oat Cereal Bar, Tropical Fruit & Nut Cereal Bar and Chocolate & Crispy Rice Bar. Supplied ambient, they carry the Fairtrade mark and are Soil Association Certified.

kff offers an extensive range of great tasting, 100% Fairtrade coffees and teas and from Cafédirect. All Cafédirect products carry the Fairtrade mark - the only guarantee that a product meets Fairtrade standards. The range includes espresso beans, roast & ground coffee, instant coffee sticks, decaffeinated coffee sticks and tea bags. A wide range of quality point of sale material is available to help drive sales.

For more information on any of these products, please contact kff on 01622 612345.

¹ Fairtrade Foundation, 28 June 2006
² TNS Omnimas study, April 2006

For further information contact

Andy Weir

Marketing Manager

kff

01622 612400

October 2006

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