kff Launch Purple Pineapple Range from purpose-built factory

kff has opened its own purpose-built factory in launching a range of superior quality made-to-order sandwich fillings.

kff decided to manufacture the range itself in order to ensure a superior product and guarantee product availability. The Purple Pineapple factory has been in production now since February 2004.

Standards are maintained through the sourcing of fresh ingredients, with computer generated recipes ensuring consistency of product whatever quantity is produced and hand-mixing, maintaining the integrity of the ingredients.

All fillings are made once ordered ensuring maximum shelf life at time of delivery. Customers who place orders before noon will have products made for them and delivered the next day.

“We have noticed a gradual deterioration in sandwich filling quality over the last few years,” said kff Marketing Manager Andy Weir, “so we have made quality our focus.”

The range comprises over 60 lines, and includes a large number of non-mayonnaise based, vegetarian and heatable options.

kff wants its Purple Pineapple brand – also clearly visible on its packaging – to stand out from the competition, being recognisable, and easy to remember.

“The customer reaction to the range of flavours, the quality of product and the brand itself has been fantastic” added Andy.
 

For further information contact

Paul Clarke

Managing Director

kff

01622 612400

Andy Weir

Marketing Manager

kff

01622 612400

1st March 2004

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