You are here > Home / Privacy & Security

Privacy & Security

Kent Frozen Foods Limited, trading as kff (Company No. 723950) has its registered office at Kent House, Priory Park, Mills Road, Aylesford, Kent, ME20 7PP. We are committed to protecting your privacy. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following to understand what personal data we will hold and how we will treat it.
Information we may collect from you
We collect information if you register on the site, purchase products through our site, subscribe to our mailing list, provide feedback or contact us using this website. The information may include your name, address, email, telephone number and company details. We may collect details of your visits to our site including, but not limited to, traffic data, location data, other communication data and the resources that you access.
IP Addresses
We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our user’ browsing actions and patterns, and does not identify any individual.
Our website may use cookies to distinguish you from other users of our website. Cookies are files that contain information that is transferred to your computer’s hard drive. They help us to provide you with a good experience when you browse our website and also allows us to improve our site. Some of the cookies we use are essential for the site to operate. For detailed information on the cookies we use and the how we use them see our Cookie Policy.

You can block cookies by activating the settings on your browser which allows you to refuse the setting of all or some cookies. However, if you block all cookies (including essential cookies) you may not be able to access all or parts of our site. Unless you have adjusted your browser settings to refuse cookies, our system will issue cookies as soon as you visit our site.
Where we store your personal data
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (‘EEA’). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Unfortunately, no data transmissions over the internet can be entirely secure. As a result, while we will always use reasonable endeavours to protect your personal information, we cannot guarantee the security of your personal information and the use of our website (including the e-mail facilities) is at your own risk.
Our use of your personal information
We use information held about you in the following ways: to ensure that content from our site is presented in the most effective manner for you and for your computer; to provide you with information about goods, services, promotions or competitions from us or from third parties which we feel may interest you, where you have consented to be contacted for such purposes; to deal with enquiries, enhancing and tailoring our services to your requirements and preferences, market research and competitions; and to notify you about changes to our services. 
Use for marketing purposes
We may also use your data to prove you with information about offers, products and services which may be of interest to you. We may contact you about these by post, telephone or email.

We will only do this if you indicate you wish us to do so by ticking the relevant box on the relevant forms, changing the preferences on your account profile or consenting by any other appropriate means.

You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data, or by changing your preferences on your account profile. You can also exercise the right at any time by contacting us at
When might we disclose your personal information to others? Please be assured that except for the reasons listed below, we will not disclose your personal information to others.

We may disclose your personal information to others in the following circumstances and/or purposes:
1. if they are providing services to us, in which case we will require them to keep your personal information secure and confidential, and only use it as instructed by us;
2. where we are selling or buying any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
3. where we are required to do so by any court or to comply with other legal, statutory and/or regulatory obligations including accounting and taxation requirements; and
Access to Information
In accordance with the Data Protection Act, we are happy to provide you with details of the personal information, which we hold about you.

We follow strict storage and disclosure procedures to protect your personal information. This means that we will require proof of identity from you prior to disclosing such information.

We may charge a small administration fee of £10 in relation to any requests for access to personal information. Please direct any such requests to or by post to the address above.
Third Party Providers
We may use third party operators to process orders placed through our web site and provide hyperlinks from our web site to web sites of other organisations, including websites of associated companies.
Please note that this privacy policy applies only to our web site and that kff will not be liable for the contents of linked web sites or any transactions carried out with organisations operating those web sites.
Please note that if you communicate with us electronically, including by e-mail, telephone or fax, this communication may be randomly monitored and/or recorded to protect the interests of our business and our customers. This includes for the purposes of maintaining customer/service quality standards, detection of and/or prevention of crime and to ensure that kff employees comply with legal obligations and kff policies and procedures (including our customer relations practices).
External information sources
We may on occasion obtain personal information from external sources such as credit reference agencies or our group companies. We may use this information for the purpose of improving the quality of our services to you.
Information Updates
Please help us to keep your personal information current and accurate by contacting us at or by post to the address above with any changes to ensure your personal information does not become inaccurate and/or out-of-date.
Changes to this policy
Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you be e-mail. We request that you refer to our website on a regular basis to ensure that you are aware any changes.
Contact Us
Questions, comments and requests regarding this privacy policy are welcomed. Please contact us at
(Issue Date: April 2012)